Damian Rees

An expert in Ops, Customer Research, & Experience design. Damian is a master at helping founders craft a business that feels more human.

linkedin.com/damianrees/
Damian Rees Photo

Damian's Bio

With 20+ years in UX and CX and experience founding and running agencies, Damian helps founders who feel stuck and overwhelmed regain time, headspace, and renewed passion for their business.
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Career Highlights
  • Founder & Ops Director of UX Agency: Built and scaled a successful UX consultancy for 12 years, working with top-tier clients including The Financial Times, Burberry, and LV=
  • Global Experience Director at Ipsos (Market Research Agency with 18,000 employees): Led international teams and ops, advised global clients, and shaped the company’s acquisition strategy for UX. Experience he now uses to help founders simplify and scale their own businesses
  • Senior roles at BBC, NATS (Air Traffic Control), and Digitas UK: Delivered innovative digital solutions across diverse sectors
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Notable Client Work
  • The Body Shop: 28% sales increase through improved digital experience
  • HomeLet: 200% increase in online sales by transforming customer journeys
  • LV=: 89% conversion increase through customer experience transformation
  • Additional clients: Vitality, DeBeers, Argos, Marks & Spencer, Game, Transport for London
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Experience Design & Customer Experience
Business Strategy & Operations
Leadership Coaching & Founder Support
Customer-led Innovation
Purpose-led Marketing & Positioning
Customer Research & Marketing Insight
Acquisition & Integration Strategy

Damian's expertise

Working with Damian

Damian's Personality
Determined, thoughtful, and practical. He listens deeply, asks the questions others miss, and balances empathy with a clear plan forward.
Damian's Ideal Client
Founder-led SMEs who are passionate about their work but stuck in the weeds of running the business. Open to feedback, decisive when it matters, and ready to build something they enjoy again.
Why Work With Damian
  • Built, scaled, and exited his own agency - knows founder overwhelm first-hand
  • 20+ years blending UX, CX, and strategy into measurable results
  • Human-centred approach with practical, pragmatic solutions
  • Trusted by SME founders and global brands alike
How Damian Can Enhance Your Business
  • Redesign roles, systems, and processes so the team runs without everything falling on you
  • Strengthen your positioning so you attract right-fit clients and protect pricing power
  • Coach founders and leadership teams through decision fatigue and growth challenges
  • Improve customer and employee experience, creating happier clients and stronger retention
  • Bring clarity and calm so you can lead with purpose and enjoy running your business again

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