Georgie Mack
Fractional Growth Consultant: New Business Strategy | Building Scalable Growth Engines
Georgie's Bio
Georgie has spent 30 years in new business and client growth, moving from client service roles at McCann, M&C Saatchi and DDB to growth leadership at IDEO and Made by Many. Today she helps founders step back from the day-to-day demands of winning work, co-creating a new business strategy grounded in the value they already hold and backing it with a human-led nurture engine, with AI handling the repetitive work. Georgie believes new business should be everyone's business and works hands-on with teams to make that a reality.
Career Highlights
- Turned Made by Many from loss-making to profitable within 12 months (£0.5m), then delivered the firm's most successful two years in its history (£1.5m).
- Led business development at IDEO for eight years, supporting organisations to explore and validate new propositions and business models.
- Founded Peopleful, an organisational system diagnostic, and ran it end to end for 5 years, reporting to investors and the board.
Notable Client Work
- Made by Many: choreographed major new business wins including V&A, Google, Coca-Cola European Partners and Nando's.
- IDEO: built lasting relationships with global clients, developed an open-innovation model to expand the scope and scale of existing contracts, and led expansion into the UAE.
- Peopleful – secured a three year contract with a major European bank serving 18,000 employees.
- Magnetic (2025, maternity cover): worked with senior leaders across a global client to join up insight and opportunity and identify new commercial value.
Georgie's expertise
Working with Georgie
Georgie's Personality
Georgie describes herself as relational, hands-on, pragmatic and commercially grounded.
Georgie's Ideal Client
Georgie describes her ideal client as founders of SME or owner-managed businesses who are currently the main provider of new business, ambitiousfor growth, ready to focus on other parts of the business rather than the day-to-day intensity of filling the pipeline, open to a relational approach over hard selling, and keen to build business development capability across their team.
Why Work With Georgie
- 30 years in new business and client growth, across agencies, consultancies and her own start-up.
- A relational approach that starts with the assets and value you already have but may be underutilising.
- A human-led nurture engine built with Extra Brain's Liam Dystant, with AI handling the repetitive work, already delivered for several clients.
- A blend of advisory and hands-on delivery, because in new business one informs the other.
How Georgie Can Enhance Your Business
- A new business strategy shaped around your ambitions, not a generic playbook.
- Clarity on your golden list of who to focus on and why, and how your proposition may need to evolve to keep growth going.
- A scalable nurture engine that keeps relationships warm without you across every touchpoint.
- A team that can drive growth through their own relationships by tuning into the right signals.
Feeling stuck?
An extra brain will help
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