Lucy's Bio
After 25+ years in advertising, marketing and executive search, Lucy retrained as a business psychologist and leadership coach. She now helps organisations tackle people challenges that are often hard to define - let alone fix - around leadership, culture and performance. Whatever the starting point, the goal is always the same: to create environments where people feel good and do their best work.
Her approach is pragmatic and evidence-based, translating behavioural theory into practical tools that help organisations and their people thrive.
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Her approach is pragmatic and evidence-based, translating behavioural theory into practical tools that help organisations and their people thrive.
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Career Highlights
- Launched her own consultancy after 25 years in advertising, marketing and executive search, and now works with clients globally
- Led business and strategy for agencies across the UK, Europe and Canada, for brands as diverse as L’Oréal, Dell, Coca-Cola, Nissan, Pfizer, News International, Rogers, Telus and the Dairy Farmers of Canada
- Once stopped by police for driving a giant Crème Egg past Buckingham Palace.
Notable Client Work
- Clients include: DDB Europe, Ogilvy, Indemnity, Courier Media (Intuit), Publicis Media, Gaingels Inc, IHS Towers, Grace Blue, Naked Ideas and the University of Cambridge.
- Supported a media brand through two acquisitions using culture diagnostics, leadership coaching and a clear, human transition plan
- Developed people strategy for two London agencies and a boutique law firm, translating brand positioning into clear, actionable internal behaviours
- Designed and currently leading a development programme for 100 high-potential employees, covering needs analysis, evaluation, content design and delivery.
Lucy's expertise
Working with Lucy
Lucy's Personality
Curious, pragmatic, thoughtful. Says “it depends” a lot. Allergic to jargon, despite working in a sector full of it.
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Lucy's Ideal Client
SMEs who ...
- Know something’s not working and want to find out what’s really going onÂ
- Believe brand, culture and effectiveness are connected, but need help making the link
- Want to reduce turnover, hire better and build their reputation from the inside out.
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Why Work With Victoria
- Connects complex ideas across brand, culture and talent strategy quickly and clearly
- Known for saying the hard thing or asking the hard question, without it feeling hard
- Drawn to challenges that are messy, unclear or sensitive, especially around leadership and culture
- In it for the long term.
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How Lucy Can Enhance Your Business
- Improve effectiveness by understanding what’s really going on, then building practical, evidence-based plans
- Bring brands to life internally by aligning values, culture, behaviour and performance
- Use psychometrics to make better hiring decisions, develop leaders and improve team cohesion.
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