Tim Stoller
Commercial Director
Commercial Strategy, Sales, Marketing and Business Growth
Tim's Bio
Career Highlights
- 20+ years running commercial teams - Spent decades getting sales, marketing, and customer facing functions service to talk to each other and work effectively together.
- Co-founder of The Growth Edge - Strategic marketing and implementation for £3m–£30m firms so founders can stop carrying the entire commercial side of the business alone.
- Founder of Forged in Sport - Helping elite athletes make money outside of their sports.
- Early career in the media working for KissFM and BBC, across marketing, research, production, sales, sponsorship, promotions.
- Then a move to working in food and drink, growing Innocent Drinks, Lindt Chocolate, and Hovis.
- 10 years as a consultant and Director, working with startups and scaleups in multiple sectors
Notable Client Work
- The Bread Factory (Gail's Bakery group)- Rebuild and implemented their commercial plan after COVID.
- Scaled The Happiness Index, a B2B Saas HR Tech platform from start up to Series A funding.
- Led the Commercial side of Experience Travel Group, a high end travel company, rebuilding their sales and marketing system.
- Rebuilt Yoplait’s out Of Home commercial Strategy in the UK
- Full commercial rework of Jimmy Garcia Catering from commercial strategy, brand identity and execution.
- Sales and marketing strategy and implementation for Planning Potential, an employee owned property planning company.
- Full commercial relaunch of Exymes, a DNA extraction business.
- Go to Market strategy for Digital Control Room, a SaaS compliance business for highly regulated industries.
Tim's expertise
Working with
Tim
Tim's Personality
Tim is commercially sharp. He gets to know the numbers and what it takes to move them in the right direction. He’s a bit subversive as he challenges the way things have always been done and asks the awkward questions others avoid. Tim is allergic to corporate crap. Direct and plain-spoken, he delivers honest feedback with good humour and does it nicely. He’s in the trenches with you, working alongside you and your team as a partner, not someone who simply hands over a strategy and disappears. And he’s smarter than he looks!
Tim's Ideal Client
Is running a £3m–£30m business built on reputation, hard work and a bit of founder magic, but knows that what got them here won’t necessarily get them to the next stage. They’re fed up with carrying the commercial burden themselves and are ready to bring in someone who’ll challenge their thinking, tell them the truth and help solve the problems that matter. They’re willing to make tough trade-offs, stop doing the things that waste time and money, and focus on what will actually move the business forward. They want practical decisions, clear priorities and tangible progress, not six months of strategy gathering dust on a shelf.
Why Work With Tim
- Tim takes the commercial headache off your plate. You get an experienced commercial heavyweight leading your sales & marketing, so you can go back to running your company.
- He joins up everything the customer touches, from the first lead through to advocacy, Tim make sure your teams work as one unit.
- Every pound spent and every project has to do some heavy lifting.
- Straight answers and quick decisions. Tim will tell you what is working, what isn’t, and what to do about it.
How Tim Solves Founder's Block
- Stops you being the bottleneck. Your team stops queuing at your door for every decision, giving you your time and sanity back.
- Creates one joined-up commercial team so sales, marketing, and client delivery finally pull in the exact same direction.
- Tim will bin the marketing activities that aren't delivering and get the business focused on a plan does so you have better margins and less wasted cash.
- Shows you a simple, dependable routine with clear weekly check-ins and straightforward numbers, so you always know where you stand.
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